Wednesday, November 17, 2010

GRO Performing "Baby" by Justin Bieber




Watch it in HD! It looks and sounds better!

I recently directed a series of 5 new music videos for Green River Ordinance, all famous cover songs, for a new EP. The band was a pleasure to work with as always, just very gracious people and passionate musicians. The recording of "Baby" was sort of thrown in last minute and the band learned the song on the spot and put their own groove behind the lyrics. I'll post the rest of the videos as their edited, about one every two weeks.

We didn't have a huge budget, so we were forced to get creative. For lighting, aside from some borrowed Kino Flo's, we bought 9 cheap lights from a local "big box retailer":
Our lighting setup was very simple, with the idea basically being, the more lights that we can shine into the lens, the dirtier the image, the better. We achieved this by removing all of the lamp-shades:
The bulbs in the center, stand-up lamps (which were only $9.99) were soft, daylight balanced CFLs, the 5 yellow bulbs in the octopus lamp in the back were 50w, party bulbs and the back-lighting in the booth and behind Jamie were (A25) 40w bulbs, all purchased from Home Depot for a grand total of $35.

We shot on a Canon T2i with 2 L-series lenses, a 16-35mm f/2.8 and an 85mm f/1.2, and a naked Panasonic HVX-200 video camera:
After the shoot, all lighting was returned safely to it's home. It now lives happily with poor college students:
For a way more in-depth and beautiful look behind the scenes, check out photographer Sara Kerens' blog, here(1), here(2) and here(3).

Sara Kerens, getting the band to strike a pose:

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